For the Metal Detox launch with Sephora, BUOY created a geo-targeted AR takeover that turned Times Square billboards into an interactive product moment. I comped all the orange gloops and globs for pre viz and animated UI. The activation connected attention to the purchase path and reached about 1.01 million people.

Client - Loreal
Agency – Buoy
Role – Animation, Composit, Edit
Executive Producer: Joey Jeter