Client - Upshop
Studio – Super Machine Studio
Role – Motion Design, Visual System, Booth Design

Collaborated with Super Machine Studio and the Upshop team on Altitude, Upshop’s first self-produced grocery retail event. The project focused on establishing a clear, confident visual presence for an emerging brand while communicating the value of interconnected systems within a modern grocery store.

I developed a light, approachable motion style that translated complex platform features into simple, engaging visuals. The final piece functioned as both the primary promotional asset for the event and the foundation for a broader motion language used across event branding and supporting media.